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MEOKO has been digging deep to bring you the best in up and coming brands and designers for the coolest unique creations out there. Each brand representing positivity, creativity and a fun and friendly vibe, to tie in with what we stand for here at MEOKO. Over the coming weeks we’ll be presenting some our favourites, as well as some fresh undiscovered talents for you to feast your eyes over.

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For this next episode of Hidden Treasures, MEOKO has discovered a rarity that was born out of an inspirational response to the bold, colourful aesthetic found on social networking sites. These 3D-esque designs by In Real Life London aka IRL LDN (inrealifelondon.com) are dazzlingly unique, and are destined to adorn dancefloor trendsetters worldwide. Designer, Cornelia Van Rijwijk, is a digital design whizz kid, who decided to embark on her fashion journey after studying in London by putting her design skills to good use. The result is a line of bold and eye-catching prints, which she sees as ‘3D wearable art’.

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Van Rijwijk’s creations blur the lines between the digital and the material, the virtual and the tangible. As she says herself: “The internet is IRL LDN’s home, and exists online, it is only through the clothes being worn that the URL/IRL break is made and the brand can be worn on the streets of the world in real life”. If you DO want to catch IRL LDN in real life then you can see them showcase their creations at the ‘pop-up streetwear market’ at our upcoming event, The MEOKO Project on 28th June, where this brand amongst many other club and festival-ready clothing labels will have a stall! 

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IRL LDN is superbly different, with an array of collections that feature statement prints such as magical tridents, multicoloured dice, colourful peacocks and lotus flowers to name just a few. In Real Life London also produce printed T-shirts, embroidered hats and limited edition, handmade pieces. These creations are digitally printed and the fabric hand-sewn in the studio giving them that extra bit of TLC! IRL LDN will be releasing their next collection (SS-2014) at the end of August 2013, which will feature a toned down collection introducing completely new digitally printed fabrics which may even feature some ladies swimwear!

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In Real Life LDN has offered up a rather stunning ‘Envy of Hera’ Limited edition tee  (Pictured above) RRP £130. To be in with a chance of getting your hands on it simply email us at hello_competitions@devmeoko.co.uk with ‘Real Life LDN’ in the title. Winner to be announced end of June, Good Luck!

Visit In Real Life London Website

Like IRL LDN Facebook page

Follow IRL LDN on Twitter

Information & tickets for The MEOKO Project