In our ‘Hidden Treasures’ series, MEOKO digs deep to bring you the up-and-coming brands and underground designers behind some of the most unique sartorial creations that are yet to saturate mainstream shops and magazines. Each brand we choose reflects MEOKO’s own ethos: positivity, creativity, innovation, good times and good vibes. Plus we give you the chance to win some treasures of your own!
As our MEOKO soirée a couple of weeks back demonstrated quite nicely, fashion and dance music are undeniably intertwined, whether people would like to admit it or otherwise. Not only are electronic music dancefloors some of the most colourful and interesting sartorial spaces in London, but the artworks of labels such as Perlon, R&S, Innervisions (the list goes on) are forever pushing the aesthetic boundaries of how music is presented, chosen, and popularised. Tom Mangan‘s menswear clothing brand-meets-record label, Millionhands, overtly embodies this connection and the result has been awesome, despite the community’s disdain for similar partnerships between DJs and fashion in the past…
“Streetwear for the musically conscious”
Born on a cold December night in Berlin back in 2008, Millionhands’ simple but bold designs have since become staples amongst those “in the know”, and for very good reason too. Streetwear for the musically conscious, Millionhands‘ clothing adroitly straddle the line between music merchandise and boutique fashion, through quality reproductions of well-known album/label artworks and almost always on a limited edition basis. This means that people who stay on the pulse can acquire T-shirts adorned with their favourite brands and artists, comfortable in the knowledge that thousands of others won’t be wearing it as well. Not only is the concept pretty cool but they’ve managed to team up with some amazing underground brands and unique record labels, creating some highly coveted garms as a consequence!
We’re not sure how they’ve managed to coordinate such awesome partnerships with the artists/imprints/festivals that they have, but we’re guessing it helps that Millionhands‘ founder Tom Mangan is a producer himself, having released on the likes of Dirtybird, Playtime, Made to Play, and now obviously his own label: Millionhands. From teaming up with interesting designers such as Mo’Wax‘s art director Ben Drury and established labels like Tsuba Records, R&S, Aus Music, Rekids, to reproducing the aesthetic of a whole of reknowned DJs and producers (Derrick May, Tensnake, Space Dimension Controller, Little Boots, Joe Goddard, Tiger & Woods, and Zombie Disco Squad being just a selection), Millionhands have succesfully marked themselves out as the outfitter of the underground. Extending the brand beyond the line, the team have founded two new record labels that reflect the aesthetic of their designs, with every one being lovingly hand-stamped and numbered and their website they sell unique art prints and analogue equipment alongside their own mix series and blog!
Here at MEOKO HQ (in our blissful sun-loving state) we are especially coveting their recent collaboration with the NY label Have A Killer Time: a collection of T-shirts printed with Walter Jones’ ‘Utopiano Projects’ EP art on it (pictured below), with the iconic acid smiley face and spring-like William Morris prints combining to make a timeless summer T-shirt – basically we need this right now!
The brand doesn’t seem to be slowing down, however, and we strongly suggest you keep a close eye on them in the next six months. In the pipeline are plans for a store in Shoreditch, a compilation CD, a clubnight and even a collaboration with bike company Pashley. Big tings!
We’ve teamed up with Millionhands to offer our MEOKO readers a massive prize opportunity, enabling you to get your hands on limited edition, highly-coveted printed tees and vinyl if you wish.
1st prize: 3 x Millionhands T-shirts
Runner-up prizes: 1 x £10 voucher to spend as you wish! (8 to be won)
To enter, simply comment on the social feed below this article stating the label or album artwork YOU would most like to see featured on a T-shirt, PLUS send an email to firstname.lastname@example.org with ‘Millionhands‘ as the subject and your FULL NAME + FACEBOOK NAME included in the message. This is so we can know who you are and ensures we can get in contact to tell you you’ve won…
Competition will end 31st July 2013.