Before you start to read this interview, make you sure to listen to his EXCLUSIVE 100% unreleased productions PODCAST ← and to the premiere of JALE – Orbital Dream [JROOM 001] ←
Hey Julien! You’re here unveiling your new JALE project for the very first time. Tell us more about it. How did the idea about opening a new label (J ROOM) come to your mind?
JALE represents the inner essence of the J ROOM, a place where I’m able to feel completely free to share my own vision of music, without trends and market’s compromises. It’s an bodiless identity which is all about an unstoppable but meticulous sound-research and experimentation. J ROOM is born from my own necessity and desire to create a pristine area to stand out in such a saturated market like today’s one, a little oasis where you can find some musical refreshment.
Your last project called Blind Box has gained immense popularity during the last years. With releases from the likes of Dana Ruh, Subb-An, Diego Krause, Julian Alexander it was definitely a point of reference for all the up&coming labels around. Also, you have two successful projects like the solo Julien Sandre and Jarau (alongside Mennie). What made you decide to start everything from zero with a new alias?
It’s safe to say that this it’s totally a new beginning for me, but this does not exclude my artistic roots and all the experiences that I’ve made so far. The extraordinary journey that I’ve started with Blind Box will continue with a whole new maturity acquired over the years and with the usual and incessant research for a unique and fascinating sound which can clearly represent the main objective of this journey.
The support of Priku at Neversea (which was live-streamed on DJ Mag as well) has certainly been helpful to promote the new project. How important do you think it is nowadays to find a video of a DJ playing your record?
Today, the support of talented artists and colleagues is fundamental, especially if documented in iconic events such as the Sunwaves, the Neversea or the Off Week. The support of artists such as Arpiar, SIT, Priku, Barac, Praslea, Janeret, Shaun Reeves among many others, in addition to enormously gratifying our work, allows us to reach a vast audience of enthusiasts who can thus access the contents of our J ROOM.
The EP also features a Cosmjn remix. Why did you choose him?
Cosmjn is such an extraordinary artist. He perfectly embodies the sophisticated and visionary sound that we want to propose on J ROOM. His remix is a dreamlike-oniric journey that totally overwhelms the senses.
What sound are you going to promote on the new label? With your JALE alias, will you release music only on JROOM?
JALE is musical the materialisation of the J ROOM concept and will always be the protagonist, but firstly, music is sharing; therefore we are totally open to collaborations, obviously selective, with those who will be akin to our vision. We will try to propose a sophisticated and elegant sound, mainly aimed at stimulating the mind of the listeners and creating emotional connections with the dancefloor, then obviously to make the bodies move.
In Italy, and in particular in Naples, where the “tech-Napoli” is very present, a certain type of sound (the “new-wave-minimal”) still struggles to emerge. What does it depend on you?
That’s a very complex and unfortunately very current question. In my personal opinion, the cause of this situation is to be found in many factors that have diminished the absolute priority of music in favour of business and entertainment of dubious taste. A tragic generational change that sees as protagonists hordes of kids dedicated exclusively to denying themselves with drugs and alcohol to the sound of traps and reggaeton (at least here in Italy); the looting of the agencies on artistic fees and the inadequacy or often the complete improvisation of our own promoters, as well as a general cultural impoverishment are for me the general factors of this crisis in Italy. In Naples, we have been trying for a couple of years with a project called Mesmerize to create a small niche where to look for some artistic contents rather than some miserable entertainment. We fight against the windmills but we don’t give up. Obviously, it’s not everything like this, as there are respectable national realities conceived to enhance musical research and a non-trivial sound and above all Italian artists of great depth who represent a flame of hope for the movement, highly appreciated by international audiences and semi-unknown at home: this leaves understand the difficulties of our clubbing.
Despite your brilliant productions released over the years with your various aliases, is it still difficult to find space in the various European circuits? Are you going to move abroad?
Being based in Naples has certainly represented a major limitation in my musical career: no contact on site and inadequate musical context. Everything I built was only achievable thanks to music and e-mails. Obviously, I move when I can in the cult places of European clubbing for connections and artistic briefings or gigs but everything is bound to the daytime work I do, which would make it impossible for me to move to artistically more pleasant places. Colleagues who have had the courage and luck to move to Berlin (for example) have finally seen the merits of their work recognized and this will always represent a small regret for me; however, music remains an inexhaustible source of serenity regardless of economic rewards.
Any anticipation on the upcoming releases both as JALE and as JROOM?
We are ready with the J ROOM 002 but for those who want to know more, we invite everyone to follow us and get in touch with our magical room.
Words by Francesco Quieti