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Art is an expensive game to be involved in. Firstly, money is an essential tool to make sales and to even buy work from one of the many creatives trying to scratch a living. Parallax 10 an art fair based in Chelsea seek to bridge the gap between the artist and the consumer by knocking the reels of red  tape that often separates the artist from their fan. Incurring more charges and middle men costs in the process, he business element of being a professional creative can seriously draw attention away from the processes of creativity themselves.

Running rom 11am till 5pm across the weekend of 27th and 28th July, MEOKO can recommend a visit to the West End to brush up on all the latest happenings from fresh artists.

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In 2014, Parallax are turning 10 and offering an eclectic range of different disciplines for you to indulge in, from painting and drawing to sculpting photography and digital art. Artists can also sign up to the PAD (Parallax art Directory), meaning more doors opening between the artists and galleries, industry professionals. For the rest of us, the art fair is free to browse meaning we can get in touch with our creative sides and discover some of the best that the creative industries have to offer.

See you there!

More information can be found at the official Parallax website.

Written by Joe Gamp

 

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