Having successfully organised parties in their home country, Switzerland, friends Yvo Zanev & Joe Lyes decided to bring their party organising and music skills to London, as they felt they needed a bigger platform to showcase their music. Yvo Zanev & Joe Lyes proved that they made it in the big capital, since they opened their own project, Purple Inc. in late 2012. Since then, Purple Inc. has grown from not only a party, but a label too. They have managed to adapt their flawless Swiss organising skills to East London’s dingy warehouses, as their Purple Inc. team provides a good sound system and showcases talented resident DJs and international guest DJs. 

Purple Inc. has an impressive roster of resident DJs that play a distinct Purple Inc. sound: Owner Yvo Zanev, Dean Barred, Neil Catlin, Borkhan Zerke and Dubbtone & Tileff. Sharing the decks at their parties include local and international guest DJs such as Re-UPChris Lattner FanpageJun AkimotoDavid GtronicScott KempJessica DiazLoquaceILARIO LIBURNIJamahrLeroy RobertsDj Medeew & Chicks Luv Us.  

Purple Inc.’s deep and dark tech-house to minimal and dub techno sounds can be heard in their podcast series, which include sets from their residents and their guests, such as Shlomi Amber and Re-Up. 

Come see and hear for yourself, Purple Inc’s signature sound at their opening party of the season, as East End DubsIttetsu, NamiYvo Zanev share the decks at Hoxton Basement on the 3rd of October. 


LINE UP: East End Dubs, Ittetsu, Nami & Yvo Zanev


East End Dubs

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It is no surprise that East End Dubs will headline for Purple Inc.’s upcoming party, as his sound clearly matches Purple Inc’s bass driven, dub techno sounds. East End Dubs is a London-based producer and DJ, and as his name suggests, he makes the dancefloor pulsate to his dubby sounds. He recently played at Ceremony festival in Finsbury Park, and has played at various respectful local and international parties, such as Magna Carta at Sankeys Ibiza. It is no surprise these days, to see DJs also producing music and vice-versa, and also running their own label. East End Dubs does this and more. He runs his own self-titled label, is part of the roster of underground labels such as Dogmatik Records, Eastenderz, and most famously, Moon Harbour Recordings, which is run by Matthias Tanzmann.  His tracks are supported by artists famous in the underground scene, such as Fuse owner Enzo Siragusa. When he’s not busy producing, playing gigs across Europe and managing his own label, East End Dubs also masters and engineers tracks for other artists and labels. 




Next up on the line up is Fuse resident, Ittetsu. If any of you were there for last Sunday’s Fuse party, you would have noticed Ittetsu’s set as he opened the night for tINI’s banging four hour set. Ittetsu clearly has talent, as he travels around the world, from Japan to to all over Europe playing gigs at respectful parties and venues, such as Fuse at Sankeys, Spain and Village Underground, London. This will be his second showcase at Purple Inc.. Last year he played alongside Marc Antona at The Shelter for Purple Inc. 



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Elusive Nami, like East End Dubs, also belongs to the Eastenderz label. Along with releasing tracks on Eastenderz, he also runs his own record label, which releases limited edition vinyls. His atmospheric and dark sounds are also fitting to Purple Inc.’s event. Check out his sounds here. Accustomed to playing 5 hour sets, this guy knows how to play music for a rave. 


Yvo Zanev


Yvo Zanev (Alboratory, Yoruba Grooves, Tip Tap Records and more) has put his stamp on European’s underground music scene. He is originally from Hamburg, moved to Switzerland and held a successful residency at Qube Club from 2009 to 2011 before moving to London and setting up his party and label, Purple Inc. Listen to his amazing live set, which was recorded at last month’s Purple Inc. party: 


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VENUEHoxton Basement

Hoxton Basement is the perfect place to hold an underground party. Hoxton and Dalston are full of basement venues, but Hoxton Basement clearly stands out amongst the crowd, as they have hosted a number of great parties, such as Rhythmatic, Undersound and Percolate Returns. Their warehouse-style venue attracts East London clubbers looking to dance until the early morning hours to underground dance music. 


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03 October, 2014

23:00 – 06:00 

Hoxton Basement

East End Dubs 


Nami & Yvo Zanev

Send your names to guestlist@purple-inc.co.uk or purchase a ticket here