In today’s digital age, it is so refreshing and unfortunately quite rare, to see a new label with as much passion, commitment and love put into it as Superfiction.  Combining vinyl and digital releases, with music videos, support from some of the biggest names on the planet and remixes to rival the best in the business. Superfiction has already made a massive splash since it’s launch earlier in the year and the eagerly anticipated second release is out on vinyl  and released on the 10th Dec and digital on the 24th.

In case you’ve been hiding under a rock recently… Superficiton is the new record label and music collective established by Italoboyz’ Marco Donato and Federico Marton alongside Blind Minded.  The Italoboyz have been releasing music for many years and it was their well-received 2007 release ‘Viktor Casanova’ on Mothership, that unexpectedly became an immediate global crossover hit (hammered out by pretty much every DJ on the globe). Since then Italoboyz have been exporting their  
eclectic sounds via label greats such as Get Physical, Moon Harbour and Trapez but craving the total creative freedom and sense of musical continuity that only a self-grown label can bring, the duo have decided to take things to the next level with Superfiction.

The official music video for the second release; the amazing tongue in cheek ‘Digger Bick’  was also released the same day as the vinyl:


Early support for the label and this release has come from; Ricardo Villalobos, Matthias Tanzmann, Davide Squillace, Yousef, Nic Fanciulli, Luca Bacchetti, Arnaud Le Texier, Alex Niggemann, Andrew Grant, Danny Fiddo, Darius Syrossian, Carlo Lio, Timo Mass, Luciano and many more…

Reflecting an Italoboyz’ vision of where modern electronic music is, or could be, releases on the label are influenced by every possible music genre via their own view and perspective of Techno, House, Breaks, Electronica, Chill Out and as Marco says “Funk… lots of Funk… Disco-y. Very jacking, sometimes trippy”. Superfiction will represent their main source of musical output, as well as becoming a showcase for their coolest tracks, collaborations and new artists.

With this label there is a strong emphasis placed on longevity – Superfiction is not about trends.  The label’s releases will be influenced by the tastes and personal acknowledgment of the Italoboyz and their musical backgrounds; their adventures in record collecting over 20-plus years and their uniquely individual style, whilst simultaneously leaving the door open to new artists and ideas. As Marco succinctly puts it “We don’t have any preconceptions, we are open to many styles of music – as long as we believe it’s quality.” This honest openness combined with a strong sense of identity means their releases will certainly reflect what their approach to electronic music is.

Superfiction, far from being purely a means to releasing music without compromise or external limitations, is also a concept in its own right. As a platform, Superfiction is set to become a musical community for fellow DJs, musician friends and producers; facilitating collaborations and incubating new projects in an atmosphere of pure creativity, without the rigidity of pre-determined concepts and corporate agendas.

MEOKO are excited to be giving away a vinyl copy of Italoboyz’ ‘Episode 2’ on Superfiction Recordings. To be in a chance of winning just email with ‘Superfiction Vinyl’ in the subject title…good luck!