After what has been two successful years for the Swedish festival Into The Valley truly spreads it wings to host festivals further afield. The electronic music festival will now host not only one festival in Sweden but also a further five internationally; today we are happy to reveal the first three. Through the festivals much anticipated expansion the Into the Valley organisers hope to forge an international link to showcase new music and innovative art. In addition to this its organiser’s aim to not only contribute to Swedish cultural exports but to also build on closer collaborations within the electronic music landscape internationally.
Its safe to say that the last two years have been a huge success for the Swedish festival attracting festival goers from as far as Asia and the US as well as being listed as a top festival by popular magazines such as The Guardian, Condé Nast, Jetsetter, Elle, Vogue, Huffington Post and National Geographic to name a few.
“Into The Valley festival managed to draw some of the most wanted DJs of the moment, as well as music lovers from around the globe, deep into the heart of the Swedish forest.”
“Into the Valley, a two-day celebration of cutting-edge electronic music”
“The limestone quarry transforms into a stew of deep electronics and artificially created light.”
Making its debut in 2015 against a breath-taking backdrop that was the Swedish forest of Dalhalla (Rättvik), the festival hosted a cutting edge line up. Ben Klock, Carl Craig, John Talabot, Nicolas Jaar, Four Tet and Dixon where amongst the many heavy weights to grace the line up. The lime stone quarry in which the festival is situated separated it from any other festival in the world, with its natural acoustics and beautiful scenery. Making a huge impression on the electronic dance circuit after its debut this year saw a second instalment of the festival, which proved that the festival was here to stay. Hosting names such as Riccardo Villalobos, Raresh, ZIP, Jeff Mills, Nastia, Ellen Alien and Sonja Moonear this years line up was a treat for any electronic music lover.
Into the Valley – Estonia 29th June to 1st July 2017
For its third year taking place on 29th June to 1st July 2017, Into the Valley will undergo a major development in the form of a venue change. Due to the festivals growth and its ambition to be ever evolving for ITV organiser’s this seemed like the right time to change. The festival will be moving from Dalhalla (Rättvik) to its new home in Rummu in Estonia. Remaining true to the festivals original quarry surroundings the third instalment of the festival will take place in Rummu’s magical limestone quarry, which we later learnt was also the site of an abandoned prison. Rummus picturesque surroundings of clear crystal waters and white sand beach add to its mystical charm, making it a prime location.
Into the Factory – Sweden 10th to 12th August 2017
For the second new festival announcement the ITV team move to Nynashamn just outside of Stockholm to host Into the Factory. The festival will take place 10th until 12th August 2017 on a site called Stora Vika. Stora Vika is an old abandoned cement factory (hence the name) with is situated close to a stream in the middle of a forest. Set against an industrial landscape paired with rustic features, Into the Factory looks to be something very special set in the middle of nature.
Into the Castle – South Africa 26th to 27th January 2018
The final festival announcement (for now) comes in the form of Into the Castle, taking place 26th to 27th January 2018. Into the Castle will be located in Cape Town in the Castle of Good Hope. Quite possibly the most exciting destination, Cape Town is a vibrant and multicultural city with an ever growing electronic music scene. In its prime for a forward thinking festival Into the Castle is sure to be a huge success. The castle itself is an XVIIth century star fort built by the Dutch East India Company, which is steeped in history being the oldest existing colonial building in Cape Town.
“By choosing South Africa as the next location we come closer to a whole new crowd and have the opportunity to capture a new audience with the same passion for music.”
The last three festivals will be announced at a later date to complete the six part festival development being hosted in Southern Europe, Asia and South America. Organised by Music Goes Further, which is lead by Into the Valley founder and entrepreneur Mattias Hedlund, this step is in reaction to a need for more intimate boutique festivals in an ever-growing international club crowd. Music Goes Further plans to do just that and along the way will build and develop its international connections to put on an array of unique festivals that are available for all.
Watch this space.
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